If you use a personal profile to represent a business and don’t convert it into a Facebook Page instead, you could permanently lose access to your account. Well, first of all, it’s breaking the Facebook terms of service to use a profile to represent anything other than yourself (i.e., your nonprofit). Why would I need to convert a Facebook profile into a Page? This can be complicated because you have to message the change of a profile page into a page, if you are a social impact organization find a professional marketer to help.
If you already have a profile with followers or information that’s tied to your organization, you may have to start from scratch – but there are some tricks to help avoid starting at 0.
If you’re a nonprofit with some awesome social impact goals, then you probably do have the need for a Facebook Page. However, many of us are less familiar with the process of creating Facebook Pages, or have never been faced with the need to make one. At this point in the digital age, we all know how to make a Facebook profile (heck, you’ve probably been on Facebook for so long, you don’t even remember making your profile anymore).
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